The SEO standard
Rebuild the website. Keep every ranking.
A rebuild that loses rankings, backlinks or bookmarks is not an upgrade. So every site ReWynder rebuilds goes through the same search-engine procedure — applied by code, checked on every page, reported per project. This is what it does.
1 · Addresses
Every old address survives.
The blueprint reuses the old path for every page that still exists — /about/team stays /about/team. Only addresses that cannot be routes (query strings, index.php?…, .html twins) get a clean one, and then the old address redirects to it.
Coverage is not left to a model: after the blueprint, code checks that each crawled URL is either a page or a redirect. Anything uncovered is mapped — same path without extension or slash, the closest parent page, or the home page — and listed in the redirect report for a human look.
- Same path wherever the page still exists
- 301 for every address that moved; one hop, never a chain
- One canonical form: https, one host, lower-case, no trailing slash
- A real 404 for addresses that never existed
Your site has more pages than the package includes.
We found 118 pages; 50 are included. Continuing reads all of them — the estimate for the extra pages is about €340.
Team members
Add entry| Name | Role | Shown |
|---|---|---|
| Anna de Vries | Owner | |
| Tom Jansen | Workshop lead | |
| Priya Nair | Customer service | |
| Placeholder — replace | New colleague |
2 · Metadata
Titles and descriptions travel with the page, then get completed.
The crawl keeps every page’s title, meta description, canonical and robots settings — Yoast and RankMath values included. The page builder receives them and keeps their meaning; it rewrites only when they are missing, duplicated across pages or too long.
What the old site never had is added: a canonical on every page, Open Graph and Twitter cards with a social image drawn from your own name and colours, the site’s language read from the old site rather than assumed. Title and description of every page stay editable in your own CMS.
- Title ≤ 60 characters, description ≤ 160, one h1 per page
- Canonical, Open Graph and Twitter card on every page
- Editable per page in the site’s admin, no rebuild needed
3 · Structured data
Structured data from facts, never invented.
Search engines show richer results for pages that describe themselves. Every rebuilt site carries Organization (or LocalBusiness when there is an address and opening hours) from its own contact facts, WebSite on the home page and breadcrumbs on every other page.
Collections get the schema their kind calls for — Article for news, Product, Event, FAQPage, JobPosting — filled from the content itself. A value the content does not have is left out; nothing is made up to fill a field.
- Organization or LocalBusiness on every page
- BreadcrumbList on every page but the home page
- Article, Product, Event, FAQ from the collections
Go live on your own domain
your-company.com — checked automatically.A · 216.239.32.21 CNAME www · ghs.googlehosted.com4 · Indexing
Sitemap, robots and indexing — generated, not remembered.
robots.txt allows everything except the admin and the API, and names the sitemap. The sitemap is built from the page map and every collection entry, with last-modified dates, and regenerated on every publish.
Previews are never indexed — only your live domain is. Your CMS keeps an indexing switch for a site that must stay out of search for a while, and a field for the Search Console verification token.
- sitemap.xml with every page and entry, regenerated on publish
- Previews carry noindex at the edge and in the site
- Indexing switch and Search Console token in your CMS
5 · Structure
Accessible is findable.
Search engines reward what people with assistive technology need, so the accessibility bar is also the SEO bar: semantic landmarks, headings in order without skipped levels, alt text on every image — the old alt text where it existed, otherwise written from the image’s context, never generic — and link text that says where it goes.
Every page is reachable from the navigation or breadcrumbs; there are no orphan pages. WCAG 2.2 AA throughout.
- One h1, headings without skipped levels
- Alt text on every image
- Descriptive link text, no orphan pages
Built by people who still answer the phone.
Family-run since 2004. Advice first, invoice later.
6 · Speed
Fast by construction.
Core Web Vitals are part of ranking, and a rebuilt site starts with the things that decide them: fonts self-hosted at build time, images with explicit dimensions and lazy loading, no third-party scripts unless you add them, served compressed behind a CDN with long-lived asset caching.
A performance lint runs on every page in the QA gate — missing image dimensions, eager images below the fold, blocking external scripts, unsized embeds — before the page is approved.
- Self-hosted fonts, no runtime request to Google
- Sized, lazy images; hero eager
- A performance lint on every page
7 · Checked
Checked on every page. Reported per project.
Every generated page passes a deterministic SEO check: title present and within length, description present, exactly one h1, no skipped headings, alt on every image, language set, canonical present. A missing title, h1, description or canonical blocks the page; the rest is reported. The AI reviewer has an SEO category next to content, accessibility, responsiveness and code.
The project’s SEO report — redirect coverage (mapped, inferred, needs attention), per-page results, sitemap size — is stored with the build and shown in your dashboard. After go-live, redirects stay for as long as the site is maintained, and every publish regenerates sitemap and structured data.
- A deterministic SEO check on every page
- An SEO report per project, in your dashboard
- Redirects kept for the life of the site
The documents this standard follows
None of the rules above are ours alone. These are the sources they come from, in Google’s own words.
- Google Search Central: SEO starter guide Google’s baseline for titles, descriptions, links, images and structured data.
- Redirects and Google Search Why a permanent redirect per old address carries the ranking signals across.
- Localized versions of your pages hreflang: how Google pairs the language versions of one page.
- Introduction to structured data What schema.org markup makes a page eligible for.
- Sitemaps overview What a sitemap should list and how Google reads it.
- Web Vitals The speed and stability thresholds every rebuilt page is measured against.
SEO questions, answered
Will my rankings survive the rebuild?
That is what the standard is for. Every old address is either rebuilt at the same path or redirected with a 301, titles and descriptions are carried over, and a code check confirms the coverage before the site goes live. Rankings depend on more than the site itself, but nothing the old site had is lost.
What happens to my Yoast or RankMath titles?
The WordPress connector reads them, and the crawl reads what they rendered. The page builder keeps their meaning and only rewrites a title or description that is missing, duplicated or too long. Afterwards, every page’s title and description are editable in your own CMS.
Do you add structured data?
Yes — Organization or LocalBusiness, WebSite, breadcrumbs, and per collection the matching schema (Article, Product, Event, FAQPage, JobPosting), filled from your content only. A field the content cannot fill is left out rather than invented.
Can I see what was redirected?
Yes. The SEO report lists every old address with what it maps to and how — same path, normalised, parent page or home page — and flags the ones that deserve a human look before go-live.
Do you guarantee a Lighthouse score?
No number is guaranteed, because scores depend on content and hosting too. What is guaranteed is the construction: self-hosted fonts, sized and lazy images, no third-party scripts by default, a CDN in front, and a performance lint on every page before it is approved.
See your website rewound — rankings included.
Nine designs in minutes, no login. Choose one, and ReWynder rebuilds the whole site to this standard.
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